Following its buyout of Alpina in January 2026, BMW has unveiled the Vision BMW Alpina at the Villa d’Este concours d’elegance – a huge V8-powered two-door coupe which brings to mind BMW’s 8-series range. Created with the vision of Adrian van Hooydonk and Maximilian Missoni, the Vision BMW Alpina serves as a model for what BMW intends to develop the former BMW tuner into.
With a body size of 5.2 metres long, just 16cm smaller than the present-day BMW 7-series range, the new Alpina represents the most luxurious of grand coupes as per Alpina, one which integrates features from older models like the B7 with contemporary luxury design concepts.
The unique “Deco” lines of Alpina are maintained and will be applied to the flanks of the Vision BMW Alpina under its lacquer paintwork. This will be included in all future Alpina vehicles, although buyers will have the option not to include it if they would like. There is also the possibility of using a two-color scheme, where the Deco kit will turn into a “Coach Line,” dividing the two colors.
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As stated by Maximilian Missoni, head of the design team, the idea came from the combination of comfort, performance, and confident appearance of the B7.
The sharp-edged grille is designed to perform as either an integrated grille surface or a regular open grille, providing flexibility of the power train configuration. Similar to other recent BMWs, the surface of the grille includes an illuminated border.
Like the current BMW model range, the rear light assemblies feature an L-shaped arrangement, although this particular car’s design appears more concentrated and compact.
The Alpina logo has also received its own update, having moved away from using red and blue colours to adopt a monochrome palette while maintaining the existing throttle body and crankshaft motifs.
Another characteristic Alpina trait set to remain is the distinctive 20-spoke wheel rims, which will come in at a whopping 22 and 23 inches in front and rear respectively.
As usual, BMW isn’t saying much about the type of engine used in the Vision BMW Alpina, but we’d imagine it to be a V8 like the one in the M5, boasting a 4.4 litre twin-turbocharged hybrid V8 with around 800 bhp sent to all four wheels through the latest version of the xDrive four-wheel drive system.
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Costing roughly £200,000, this would certainly put a dent into your budget.
With the ‘speed not sport’ slogan, the new Alpina range of BMW will offer ‘very high performance’, while being distinctly different from its BMW M Division vehicles.
According to Oliver Viellechner, vice president of the BMW Alpina brand, having a top speed exceeding 300 kph (186 mph) will be ‘absolutely realistic for the first production cars’. Comfort + has always been one of the features of the Alpina models, which will be even further developed and integrated into all Alpina models and might even become the default drive mode when turning the engine on. The Speed and Speed+ drives will also be introduced.
The interior will have high-quality interiors without the use of any cheap plastics, using various types of leather, as well as others. Individualising choices, whether in terms of colors, stitching, and anything else, will constitute the core idea of the business strategy. Personalisation is the key task given by BMW to the Alpina marque. With the Alpina boutiques dealerships will be operated similarly to the Rolls-Royce model.
According to Viellechner, BMW has gone to great lengths to ‘carefully preserve’ the qualities that have enabled Alpina cars to develop an international fan base over the past five decades. BMW has ‘spent many hours discussing what is sacred and needs to be handled with the greatest possible respect,’ according to Viellechner.
The Alpina company became a wholly owned subsidiary of BMW on January 1, 2026. It should be mentioned that BMW has not purchased the entire Alpina company, only its trademarks. Future Alpina products will follow a new trend.
Specifically, it will be aimed at the upper end of the luxury cars market. According to BMW, the brands and models of cars in the ultra-luxury segment demonstrate significant market resilience to unfavorable trends affecting the sales of budget and mid-price segments. In particular, the models from the Range Rover series by Jaguar Land Rover are often sold in the range of £200,000 and more, while the ultra-luxurious Maybach brand by Mercedes-Benz is doing well in China. Therefore, this niche is very attractive to BMW, especially given the large number of ultra-wealthy individuals who actively purchase premium cars.
Alpina is also in a position where it can exploit this void, considering the wide gap between the most expensive models of BMW and the least expensive ones of Roll-Royce. As mentioned before, it has been decided by BMW to make Alpina a ‘top-down’ business model. This means that any future new Alpinas will be built based on the high-end models within the BMW range of cars. The keen-eyed ones will be able to observe that there is at present no BMW 8-series in production, but the Vision BMW Alpina is a two-door, four-seater GT, so we are sure that an 8-series would soon come to light.
How would the legendary and popular three-series, four-series, and five-series B3, B4 and B5 Alpinas fit into this future picture? Again, only time will tell and this depends largely upon Alpina and, more importantly, BMW and its perception of these models in the market place. It would be great if the New Age Alpina keeps some of the past legacy alive in its future models.
